What is a commerce manager?
A commerce manager is a municipal or inter-municipal professional whose mission is to animate and coordinate the commercial fabric of a town. Tasks include: identifying vacant units, supporting new project leaders, organizing commercial events, tracking foot traffic and engaging with private landlords.
Who funds the commerce manager?
Historically, CCI funded the role on their own budget. Since 2025, a State-CCI-city co-funding scheme has been launched as part of the national commerce plan. Action Coeur de Ville and Petites Villes de Demain cities get priority access.
How does a commerce manager use COLHYBRI?
COLHYBRI is the commerce manager digital toolkit. The municipal dashboard tracks each shop Score Maps in real time, flags incomplete Google listings, prompts shops lacking recent reviews and measures the impact of actions on commercial vitality.