Score Maps: a auditoria da presença Google para os comércios de proximidade

Q: How is Score Maps calculated?

4 weighted components: listing completeness (30%), reviews (30%), photos (20%), NAP consistency (20%). Each scored 0-100.

Q: What do the levels mean?

0-30: invisible. 30-50: incomplete. 50-70: visible with potential. 70-90: well-ranked. 90-100: optimal.

Q: How does it help a city?

Aggregated commercial vitality indicator. Comparison with neighbors and time-based tracking. Municipal dashboard with per-street view.

O Score Maps é um indicador desenvolvido pela COLHYBRI que mede a qualidade da presença Google de um comércio numa escala de 0 a 100. Avalia quatro critérios: completude da ficha (30%), número e qualidade das avaliações (30%), número de fotografias (20%) e coerência das informações (20%). Uma pontuação inferior a 50 significa que o comércio está praticamente invisível online.

0-100

Score Maps scale

components

48h

audit duration

< 50

invisible threshold

How is Score Maps calculated?

Score Maps sums four weighted components: Google Business listing completeness (30% - category, hours, description, attributes), review quantity and quality (30% - count, average rating, recency, response rate), photo count and quality (20% - exterior, interior, products), NAP consistency across main directories (20%). Each component is scored 0-100.

What do the different score levels mean?

0-30: shop nearly invisible, listing missing or abandoned, no reviews. 30-50: partially visible, existing but incomplete listing. 50-70: visible, significant improvement potential. 70-90: well-ranked, solid Local Pack positioning. 90-100: optimal, local category leader.

How does Score Maps help a city?

At municipal level, the average Score Maps of downtown shops is a commercial vitality indicator. A city can compare its average to neighbors and track its evolution over time. COLHYBRI provides a municipal dashboard displaying every shop Score Maps plus the city average with per-street visualization.