How is Score Maps calculated?
Score Maps sums four weighted components: Google Business listing completeness (30% - category, hours, description, attributes), review quantity and quality (30% - count, average rating, recency, response rate), photo count and quality (20% - exterior, interior, products), NAP consistency across main directories (20%). Each component is scored 0-100.
What do the different score levels mean?
0-30: shop nearly invisible, listing missing or abandoned, no reviews. 30-50: partially visible, existing but incomplete listing. 50-70: visible, significant improvement potential. 70-90: well-ranked, solid Local Pack positioning. 90-100: optimal, local category leader.
How does Score Maps help a city?
At municipal level, the average Score Maps of downtown shops is a commercial vitality indicator. A city can compare its average to neighbors and track its evolution over time. COLHYBRI provides a municipal dashboard displaying every shop Score Maps plus the city average with per-street visualization.