What is Main Street America?
Main Street America is a program launched in 1980 by the National Trust for Historic Preservation. Today, more than 1,200 American communities participate, covering small rural towns, historic urban neighborhoods and midsize downtowns. Each community designates a Main Street Manager and applies the Four-Point Approach.
What is the Four-Point Approach?
The Four-Point Approach covers four domains: organization (stakeholder coalitions, volunteers, funding), promotion (events, marketing, retail recruitment), design (facade renovation, streetscape, architectural preservation), and economic restructuring (shop support, tenant attraction). A proven model over 40+ years.
How does COLHYBRI complement Main Street?
COLHYBRI is the Main Street Manager digital toolkit. It provides per-shop Score Maps on the Main Street, a real-time commercial vitality dashboard, and a quarterly impact report for the board. It integrates the economic restructuring pillar with objective metrics.