What is community-driven loyalty?
Community-driven loyalty differs from classic individual loyalty (punch cards, points) by its collective dimension. Instead of rewarding a customer for repeat purchases, it rewards participation in a neighborhood community. Engagement is social rather than transactional, creating a more durable relationship.
What are COLHYBRI three levers?
First lever: the community pool redistributing 75% of fees as gifted services. Second: gamification with 26 local mini-games, neighborhood challenges and commercial-street rankings. Third: network effect that raises perceived value as new subscribers join (positive-externality network).
Why is retention higher?
Classic loyalty programs reach 20-30% annual retention. COLHYBRI targets over 60% thanks to three cumulative effects: mini-game addiction (similar to Duolingo), positive surprise of randomly gifted services, and network effect that makes unsubscribing socially costly. An unsubscriber leaves their neighborhood community.